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Our Approach

We have chosen an investment model that works for us, our portfolio companies and our investors

Brightspark has been investing in the Canadian VC industry since 1999. Over the last 16 years, we have refined our focus to the point where we choose the best early-stage opportunities in the market. Our goal is to find amazing startups run by great CEOs, and to work closely with these companies as they grow to achieve stellar returns for investors.

We have structured our investments to allow individual accredited investors to invest with us in our deals. We have found that individual investors share the same goals as us when investing: they too want to invest in startups with great CEOs that are focused on creating great returns.

This model also benefits our portfolio companies, who appreciate having a network of investors they don’t necessarily have to manage. By leading the investment and actively working as the gatekeeper for the company, Brightspark ensures that the company can grow to its full potential without being distracted or becoming unfocused. We have found that this model and structure attracts some of the best companies in Canada.

Our approach is a win-win-win. With aligned interest in these investments, Brightspark is unlocking new sources of capital in the market, sources that are unlike traditional institutional investors in VC.

A window into the best opportunities in Canada

We source, diligence and curate the investments we present to our investors. Typically, Brightspark reviews hundreds of companies a year and chooses less than 1% to invest in. We spend months on diligence once we meet with a company to be able to adequately choose our investments – we like to think of ourselves as the opposite of “Dragons Den”.

Our investors are then invited to choose the companies that interest them and make individual investments starting as low as $10k (with typical investments $25-$50k). We invest our own money in every deal at the same terms as our investors.

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When a deal closes, our work truly begins

We know the inner workings of a startup. Thanks to our years of experience funding, growing and exiting companies, we’re able to play an active role in the companies we invest in and help guide them to success. We have the same goals as our investors – our prize is a great exit.

Our investors are always surprised to hear that we spend 80-90% of our time with portfolio companies after we make an investment.

Questions about our approach?

Visit our FAQ, or contact us.