Get new investment opportunities, VC news and Brightspark updates in your inbox! Subscribe to our mailing list.


nGUVU is revolutionizing contact centers - one agent at a time - by creating a better everyday work experience through gamification.

nGUVU is a cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to engage contact center agents. nGUVU raised $3M in their first round of funding led by Brightspark Ventures; marking our first investment in Quebec based on our new model.

The nGUVU Team


Pierre Donaldson

Chairman & CEO, nGuvu

Pierre has more than 35 years of experience in the software industry both as an operator and as a venture capitalist. Prior to founding nGUVU, Pierre was the CEO of Aheeva Technologies. Pierre was Executive Chairman of Planora Inc. (acquired by Red Prairie Inc. in July 2012). He was also a partner at JLA Ventures and the BlackBerry Partners Fund from 2011 until 2015. Pierre played a leadership role in a number of companies in North America and in Europe: Bioscrypt Inc., Descartes Systems Group, Treasury Services Corporation (acquired by Oracle), Virtual Prototypes Inc., and Dun & Bradstreet Software. He received his Bachelor of Commerce degree from l’École des Hautes Études Commerciales (H.E.C.) in Montreal.

Read Bio


Jacou Sarrazin

Chief Technical Officer

Jacou is a highly committed hands-on product expert with excellent technical, UX, and business skills. He has deep experience with startups, firstly, as an associate for venture capital firms and, secondly, as VP Product at Tungle Corp. where he played a key role in BlackBerry’s acquisition of Tungle in 2011. Jacou has experience developing highly scalable web applications, e.g.,, and world class mobile applications, e.g., BB10 Calendar and BB Hub Integration. He received his Bachelor of Engineering degree from Sherbrooke University.

Read Bio


Max Mastracole

Chief Revenue Officer

Max is a career sales professional with 25 years of experience in the computer and software industries. He made his mark selling software at SAS Institute, I2 Technologies (now JDA Software), and SAP. Since 2004, Max held sales and sales management positions at major contact center software providers like Witness Systems, Verint Systems, Mattersight Corporation, and NICE Systems. He received his Bachelor of Engineering degree from McGill University.

Read Bio


Pascal Leclerc

Vice President, Product
Pascal has more than 15 years of experience managing contact centers. Before joining nGUVU, Pascal successfully led different workforce management, outsourcing, and performance management teams, participating in several implementation and optimization projects at Bell. He was also Workforce Director at Atelka for 5 years where he put in place the strategic planning and workforce management structure.

Read Bio

The Problem

  • Turnover: Contact centers have 25-50% turnover ($7,500 estimated turnover cost per agent)
  • Lack of motivation: Contact centers struggle to keep their employees engaged & motivated
  • High Absenteeism: Unplanned absences greatly impact the center’s ability to meet the required performance
  • Poor Adherence: Schedule adherence and compliance are key elements of the agent’s day-to-day core responsibilities - and the contact center’s success
  • Low Productivity: Disengaged employees don’t strive and don’t support a good company culture
  • These are all symptoms of lack of engagement ... And labour represents up to 70% of contact center operating costs!

Product Screenshots