Get new investment opportunities, VC news and Brightspark updates in your inbox! Subscribe to our mailing list.


gShift is a software platform that helps marketing teams understand and improve the impact of their web content. The all-star management team and industry-leading software will change the way people think of and perform organic search optimization.

gShift has raised a total $3M in four rounds and have recently acquired influencer marketing platform InNetworks to boost their offering.

The gShift Team


Krista Lariviere

CEO, gShift

Krista is the Cofounder & CEO of gShift, a web presence analytics platform for brands and digital agencies. She is passionate about bringing innovation and automation to the daily lives of digital marketers for SEO, Content Marketing and Influencer Marketing.

gShift is Krista’s third software company, having exited Hot Banana Software and cgk Technologies successfully in 2006 to Lyris, Inc.

Krista sits on the Board of Directors of the search marketing’s largest global non-profit serving digital marketers. She is also a long-time member of AceTech Ontario and now sits on their Board of Directors.

Read Bio

Product News

  • Facebook API Partnership
  • Mobile Discoverability Data
  • Twitter Keyword Research Module
  • Not Provided Module
  • Strong Data Conversations with Hootsuite, Constant Contact, OpenText & Oracle/Eloqua
  • Shopify Module


#82 on the 2016 PROFIT HOT 500 List

#29 on the 2015 PROFIT HOT 50 List with 581% two-year revenue growth

Named as one of Canada’s Top Ten Technology Titans

Named to the Branham300 for 2013

Named to the Board of Directors of SEMPO International