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b5 media

b5media is a lifestyle media network that publishes women's websites, primarily focusing on fashion, beauty, health, wellness and parenting.

b5media was acquired by Alloy Digital (now Defy Media) in 2012.

The b5 media Team


Elaine Kunda

CEO, B5 Media

A serial entrepreneur and veteran in the online media space, Elaine has successfully built teams and realigned business strategies for over 15 years.

Prior to B5Media, Elaine was the CEO of Ziplocal which was sold to Canpages in 2009. She spent over six years at, Canada’s top online regional portal and started her online career in Business Development at Grey Interactive in 1998.

A recognized expert in the digital media space, Elaine has spoken at premier events such as Exceptional Women in Publishing, McMaster Professional Development Day, DigiDay’s Digital Publishing Summit, Internet Week New York and the 2011 Marketing to Women Conference.

Elaine also serves as a dedicated advisor to the G(irls)20, and has also been appointed to the McMaster Alumni Association Board of Directors.

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