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AdHawk’s eye tracking technology is 10x faster, smaller, more power efficient, and less expensive than camera-based instruments. The company, led by worldwide experts in Waterloo Ontario, has produced the first microsystem that tracks movement of the eye based on an infrared scan of the cornea’s position.


AdHawk has created unique, patented, hardware and software in the “tracking” marketplace to make human-computer interaction seamless and effective.

The AdHawk Team

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Dr. Neil Sarkar

CEO and co-founder
  • Inventor of the eye-tracking, head-tracking and gesture recognition systems
  • Co-founder of Integrated Circuit Scanning Probe Instruments with 15+ years of experience as a MEMS design engineer
  • PhD fellow of the Waterloo Institute for Nanotechnology
  • Winner of the 2014 Douglas Colton Award for research excellence in microsystems
  • Two-time winner of the Manning Award for Canadian Innovation and recipient of the NSERC PGS-D award

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Dr. Nino Zahirovic

Co-founder and Technical Advisor
  • Responsible for advising on product development and related strategy for AdHawk
  • Over 5 years of experience leading a multi-disciplinary team of 24 hardware, software and algorithm engineers to implement state-of-the-art technology
  • PhD Electrical Engineering and BASc in Computer Engineering from the University of Waterloo
  • Recipient of the Waterloo Institute for Nanotechnology fellowship and NSERC

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Sandro Banerjee

COO & Co-founder
  • Responsible for business operations and development, strategic initiatives and financial management for AdHawk
  • Former VP in Global Investment Banking at RBC Capital Markets with 8+ years of experience executing financings and providing M&A and other advisory services
  • Notable transactions include raising private funding for PointClickCare and Cara Operations, executing IPO’s for Information Services Corporation, Bauer and GM, advising Tim Hortons in its sale to Burger King and Shoppers Drug Mart in its sale to Loblaw
  • MBA from the Richard Ivey School of Business at the University of Western Ontario, BASc in Chemical Engineering from the University of Waterloo, P.Eng, CFA charterholder

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