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Alloy Digital Acquires Leading Digital Women’s Lifestyle Media Network and Publisher B5Media

NEW YORK, Apr 20, 2012 (GlobeNewswire via COMTEX) — Alloy Digital, a leading creator and distributor of media and entertainment for the 12-34 demographic, today announced that it has completed the acquisition of B5Media, one of the fastest-growing female-oriented lifestyle digital publishing and media networks.

B5Media’s websites include award-winning TheGloss.com, Crushable.com, Blisstree.com, Mommyish.com, and TheGrindstone.com, featuring content focused on fashion, beauty, wellness, career, relationships, parenting and entertainment. The B5Media network, which has distinguished itself through honest, intelligent and relatable content, reaches females 14-34 and boasts a combined audience of more than 4 million monthly unique visitors.

The B5Media sites join Alloy Digital’s top ranking network of owned-and-operated web properties, including Gurl.com, Teen.com, and Smosh.com, which is also one of the top-three most subscribed to channels on YouTube. Alloy Digital is the largest media and advertising network of young adult targeted websites, attracting more than 70 million consumers each month and reaching over 43% of P12-34 internet users. The network holds its position as a top-10 video network delivering several hundred million streams monthly and has ranked at top of its category for more than three consecutive years running according to industry measurement leader, comScore.

Alloy Digital has been in full acquisition mode, most recently acquiring leading multi-platform studio and talent management firm Generate in January. Generate joined with Alloy Digital to form the first of its kind, fully integrated and multi-platform next generation media company. The B5Media transaction boosts Alloy Digital’s proprietary offerings to the coveted 12-34 demographic, and will leverage immediate editorial and cross-promotion synergies with Gurl.com and Teen.com’s web and social media platforms, as well as The Chopra Well channel, which will launch this summer as part of YouTube’s original channel offering.

“This deal allows us to build on our leading position in the 12-34 demo with content at the center of pop culture and consumer conversation,” stated Matthew Diamond, CEO of Alloy Media + Marketing. “The addition of B5Media’s strong web platforms and editorial team with its distinctly fresh and creative viewpoint is the ideal complement to our existing family of properties and premium video offerings that will provide us with even greater leverage in the marketplace.”

“This transaction is the ideal next step for the B5Media properties,” said Elaine Kunda, CEO of B5Media. “I’m thrilled that our sites have combined with Alloy Digital, which has already distinguished itself as a leader in delivering quality and engaging content for girls and women.”

About Alloy Digital

Alloy Digital, a division of Alloy, Inc., controls the largest media and advertising network of young adult- targeted websites, reaching more than 43% of P12-34 internet users. Alloy Digital attracts more than 70 million consumers each month, holding its position as a top-10 video network which delivers several hundred million monthly streams and has ranked top in its category for nearly three consecutive years, according to industry measurement leader, comScore. The company also owns Smosh, the third-most subscribed to channel on YouTube. Alloy Digital delivers digital campaigns for FORTUNE 500 advertisers and has received multiple industry accolades, including the prestigious ADVERTISING AGE Media Vanguard, an OMMA Award and a DIGIDAY Video Award.

The Alloy, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5852

About B5Media

As one of the fastest-growing media networks devoted to women, B5Media is the publisher of prominent lifestyle websites, Blisstree, Crushable, The Gloss, The Grindstone and Mommyish. Across the network, women find new places to discover relevant, meaningful content as their lives move from one phase to the next. Helmed by CEO and group publisher Elaine Kunda and editorial director Meghan Keane, B5Media sites span the topics of entertainment, career, fashion, beauty relationships, parenting, health and wellness.

This news release was distributed by GlobeNewswire, www.globenewswire.com

SOURCE: Alloy, Inc.

 

        CONTACT: MEDIA CONTACT:
        Jodi Smith/Alloy Digital
        jodi.smith@alloydigital.com
        212-329-8359

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